Social Media

Creating and maintaining custom social media platforms

Development of customized social media content

Custom Blogs

Social media in healthcare is today’s most popular way to network and communicate online. Unlike traditional print media, social media gives you the power to reach an audience you never would have found before.

Patients are more likely than ever to seek health information and recommendations through social media sites.


24 Facts that shows why social media is important:

1.More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)

2. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (source: Mediabistro)

3. 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)

4. 31% of health care organizations have specific social media guidelines in writing. (source: Institute for Health)

5. 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types. (source: Demi & Cooper Advertising and DC Interactive Group)

6. From a recent study, 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions. (source: Mediabistro)

7. 31% of health care professionals use social media for professional networking. (source: MedTechMedia)

8. 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. (source: Demi & Cooper Advertising and DC Interactive Group)

9. 30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (source: Fluency Media)

10. 26% of all hospitals in the US participate in social media. (source: Demi & Cooper Advertising and DC Interactive Group)

11. The most accessed online resources for health related information are: 56% searched WebMD, 31% on Wikipedia, 29% on health magazine websites, 17% used Facebook, 15% used YouTube, 13% used a blog or multiple blogs, 12% used patient communities, 6% used Twitter and 27% used none of the above. (source: Mashable)

12. Parents are more likely to seek medical answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for health care related topics. (source: Mashable)

13. 60% of doctors say social media improves the quality of care delivered to patients. (source: Demi & Cooper Advertising and DC Interactive Group)

14. 2/3 of doctors are use social media for professional purposes, often preferring an open forum as opposed to a physician-only online community. (source: EMR Thoughts)

15. YouTube traffic to hospital sites has increased 119% year-over-year. (source: Google’s Think Insights)

16. International Telecommunications Union estimates that global penetration of mobile devices has reached 87% as of 2011. (source: mHealth Watch)

17. 28% of health-related conversations on Facebook are supporting health-related causes, followed by 27% of people commenting about health experiences or updates. (source: Infographics Archive)

18. 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group. (source: Infographics Archive)

19. 23% of drug companies have not addressed security and privacy in terms of social media. (source: Mediabistro)

20. The Mayo Clinic’s podcast listeners rose by 76,000 after the clinic started using social media. (source: Infographics Archive)

21. 60% of physicians most popular activities on social are following what colleagues are sharing and discussing. (source: Health Care Communication)

22. 49% of those polled expect to hear from their doctor when requesting an appointment or follow-up discussion via social media within a few hours. (source: HealthCare Finance News)

23. 40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a physician. (source: HealthCare Finance News)

24. Of more than 1,500 hospitals nationwide who have an online presence, Facebook is most popular. (source: WHPRMS)

As a social media consultant, we can provide you with creating and maintaining custom social media platforms for your healthcare practice, complete with providing you with social media analytics on a monthly basis.

Healthcare marketing with social media is geared toward helping you achieve practice success through the power of social networking. With recent changes to Google’s search engine algorithm influencing which websites get the top ten spots, it’s more important than ever for you to get involved in social media to boost your SEO efforts. Facebook, YouTube, Twitter, LinkedIn, Yelp and Google+ will increase your online visibility and boost your social media marketing. It’s more than simply a trendy networking idea – it’s an investment in your practice.

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